Six places firms lose new clients before the first meeting
First impression
Can a prospective client see what you specialise in, who you help and why to choose you within five seconds?
Enquiry and booking path
The path from your website to an enquiry or a booked consultation, checked on mobile and desktop.
Search and maps
Google Business Profile, local rankings, reviews and the searches that matter, like “accountant near me”.
Trust signals
Reviews, credentials, team profiles, case studies and clear fee information that help people choose you.
Referrals and repeat work
How clients refer you, come back for more work and stay in touch, and whether those next steps are easy.
LinkedIn, social and content
Whether your LinkedIn, articles and newsletters show your expertise and give people a reason to get in touch.
From first conversation to action plan in five business days
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Day 1
Working brief
A 30-minute working call about your ideal clients, your capacity and the services you want to grow.
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Days 2 to 3
Mystery client
I go through your firm online the way a prospective client does: search, compare firms, read your site and make an enquiry.
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Day 4
Findings
What's going wrong and why, in plain English. Every issue ranked by impact and effort, with quick wins for this week.
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Day 5
Action plan
A 90-day plan for the bigger fixes, reviewed with you and your team.
Choose your assessment
Essentials
A focused check of how prospective clients find you and get in touch.
- Website and enquiry path
- Google Business Profile and local search
- Trust signals and accessibility
- Written findings with quick wins
- Summary 90-day action plan
Full Audit
A broader assessment of how your digital channels work together, with priorities for improvement.
- Everything in Essentials
- Referrals, repeat work and follow-up
- Review of three local competitors
- LinkedIn, social and content review
- 60-minute review session
- Detailed 90-day action plan
Fee credit: engage Dove Digital to implement the recommendations within 30 days and the full audit fee comes off the project cost.
From knowing what to fix to getting it done
Your assessment comes with the strategy. Then choose how much you want done for you: fix the website once, and hand over the ongoing work week to week.
Strategy and fixes
The foundations, set up properly once, based on your assessment.
Website optimisation
Turn more website visitors into enquiries and booked consultations.
- Service pages rewritten around what your clients need to know
- Clearer enquiry forms and consultation booking
- Speed, mobile and accessibility fixes
- Local SEO and Google Business Profile set up properly
Google Ads setup
A focused campaign, built and checked before spending begins.
- Campaign scope, budget and exclusions agreed with you
- Ad copy you review, edit and approve
- Keywords matched to your services and website pages
- Tracking checked so you know what is being measured
Social media strategy
A clear plan for where to show up and what to say.
- Where your ideal clients spend time, starting with LinkedIn
- Content themes matched to the services you want to grow
- A posting rhythm your team can actually sustain
- Practical guidance on tone, formats and approval workflows
Content strategy
A plan for what to publish, where and why.
- Topic and keyword research for your services and suburbs
- A plan for website, blog and email content
- A messaging and tone guide for your firm
- A 90-day content calendar
Ongoing management
We create and run it for you, on the strategy from your assessment. Pick any one, or all four.
Website management
Your website kept current, working and easy to act on.
- Updates to services, team profiles and fees
- Regular checks of forms, booking links and contact paths
- Google Business Profile kept up to date
- Monthly report on website enquiries and performance
Google Ads management
Show up when people search for the help you offer.
- Keyword and search term reviews for your services and suburbs
- Ad copy written within your profession’s advertising rules
- Weekly bid, budget and keyword management
- Monthly report on enquiries and cost per enquiry, where tracking is available
Social media management
A consistent, on-brand presence without the time drain.
- LinkedIn and social posts scheduled and published
- A monthly calendar you approve in advance
- Comment monitoring, with questions passed to you or answered from information you provide
- Monthly performance report
Content creation and management
Fresh, useful content that builds trust every week.
- LinkedIn posts, articles and short videos
- Articles and service pages that rank for your expertise
- Client newsletters for people who have opted in
- Everything approved by you before it goes live
Senior judgement, applied to your firm
I’ve spent 25 years building digital products and services, for organisations including Fairfax, Yahoo, Ticketmaster, Qantas, BHP and Century Venues. I’ll tell you what’s costing you customers, what’s worth spending money on, and what can wait. All in jargon-free language.
Paul Hannigan, Founder, Dove Digital
Curious how AI could take admin off your team?
AI can help with the repetitive admin around client work, but it needs a clear purpose. Start with a practical use case, such as drafting replies, preparing proposals or organising information, with you in control of what gets sent.
Everything is set up with client confidentiality in mind, and in plain English.
“Paul took my business and turned it into a complete online system: the brand, the website, the marketing, ads and launch plan. He spent time to really understand my business and my customers and never lost sight of the person on the other side of the screen.”
Diana, Clinic Owner, Sydney
Questions You May Have
How much of my time does it take?+
The initial discovery call is free and takes 15 minutes. If you proceed, allow about 30 minutes for the working brief. The Full Audit also includes a 60-minute review session. I handle the assessment work.
Will this work for my firm?+
Yes. Accountants, law firms, advisers, architects and consultants all get chosen the same way: a search, a look at your website, LinkedIn and reviews, then an enquiry or a quiet check on a referral. We agree the priorities and any advertising rules for your profession before starting.
Do I have to hire you to make the changes?+
No. The findings and action plan are yours to keep, and your team or any developer can action them. If you'd like me to do it, the audit fee is credited.
Do you work with firms outside Sydney?+
Yes. The audit is delivered online, so location doesn't matter.